Launch Alert from the Map Dot Team: Iowa Chill’d Meats Is Going Live at Free Range BBQ & Music Fest
DES MOINES, IA – June 10, 2025
We’ve always believed in building brands from the ground up — and now, we’re feeding the results directly to your plate.
After months of brand work, production meetings, flavor testing, and field visits, Map Dot Media is proud to announce the official launch of Iowa Chill’d Meats, a co-branded product line between our flagship brand Iowa Chill and Iowa’s premier pork and Wagyu co-op, Berkwood Farms.
And we're kicking it off where Midwest memories are made: the Free Range BBQ & Music Festival at Jasper Winery this Saturday, June 14.
What We're Launching
Iowa Chill’d Meats isn’t a gimmick. It’s a values-first, premium product line built around:
Antibiotic-free livestock
Sustainably raised practices
Open-pen farming ethics
USDA-inspected production
Farm-to-freezer freshness via dry ice shipping
We worked closely with Berkwood Farms, a cooperative rooted in generational Iowa farming, to create a catalog of premium protein that feels as authentic as the communities we serve. It's a bold move from meme culture to meat coolers, and we're leading it with purpose.
Festival Activation: More Than a Promo
The Free Range BBQ & Music Festival marks our first public-facing “Meat & Greet” — a hands-on, open-grill experience to introduce the brand in a way only Iowa Chill could pull off.
✅ 50/50 Wagyu x Berkshire sliders for BBQ punchcard holders
✅ Free sausage link samples for all attendees
Why It Matters to Us
At Map Dot Media, we invest in cultural brands — ones that mean something to their communities. This collaboration is the natural evolution of Iowa Chill’s platform: built by fans, powered by storytelling, and now stocked with the best meat Iowa has to offer.
We're proud to be the digital engine behind it, and even prouder to bring it to life with our partners, creators, and community.
Festival Rundown
Two ticket options for attendees:
🎫 Music + BBQ Pass – $50
Includes:
BBQ from Iowa Chill’d Meats, Smokey D’s, Cornbred BBQ, Whatcha Smokin?, and Farm Boys
Live music all day (3–10:30 PM)
Wine & cider samples
Lawn games, beer tents, and food trucks
Kid zone + free parking
🎫 Music Pass – $30
Includes all the music, games, and vibes — food available for purchase from Jethro’s Express.
🎶 Performers include:
Brother Trucker
Hannah Frey
Pianopalooza
DJ Eight Ten
Brett Dylan and more
Ready for What’s Next
This isn’t a one-off. It’s the kickoff of a full-scale rollout with direct-to-door delivery at IowaChilldMeats.com later this month. Stay tuned for more events, digital content, and taste-driven storytelling as we bring this premium Iowa product to plates across the country.
From Iowa’s Finest Farms to Your Family