twisted tea
Influencer Marketing Case Study for Adult Beverage
Our campaign with Twisted Tea showcased how UGC and meme-driven content can blend seamlessly into Midwest culture, creating an authentic brand experience.
By leveraging culturally relevant humor and platform-specific strategies, we built meaningful connections with Twisted Tea’s target audience while driving impressive engagement and awareness.
The Objective
Blend Twisted Tea’s laid-back identity with Midwest lifestyle moments—tailgates, backyard parties, and lake weekends—through UGC and meme-driven content.
The Approach
Boost brand awareness and engagement in the Midwest by partnering with social accounts that embody regional culture and lifestyle humor.
The Creators
We activated Midwest Vs. Everybody and Iowa Chill, combining hyper-local voices with culturally relevant content to connect authentically with regional audiences.
Campaign Deployment
A four-phase campaign blending UGC with meme-driven creative, optimized for trending formats on TikTok and Instagram Reels. Each phase tapped into different Midwest cultural moments, creating content that resonated with the audience’s lifestyle and built brand relevance.
results:
The campaign exceeded expectations, delivering 625,000+ impressions and driving 35,000+ engagements across multiple platforms. By blending regionally tailored content with high-impact creative, we significantly lowered CPM costs while amplifying Twisted Tea’s brand presence across the Midwest. The multi-phase strategy highlighted the effectiveness of hyper-local media and authentic partnerships in driving lasting audience connections.
625,000+ across platforms.
Total Impressions:
Total Engagements:
35,000+ Likes, Shares & Comments.
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