iowa donor network

Influencer Marketing Case Study for Nonprofit

Our campaign with Iowa Donor Network showed how user-generated content (UGC) and humor can deliver life-saving messages in a relatable and engaging format.

By blending culturally relevant content with a clear call to action, we reached a highly targeted demographic while supporting a meaningful cause.

The Objective

Seamlessly integrate UGC into a multi-phase campaign, aligning Iowa Chill’s user-driven content style with Iowa Donor Network’s mission.

The Approach

Drive organ donor registrations during National Donate Life Month by engaging younger audiences through humor-driven, platform-specific content strategies.

The Creators

By user submission based content, the campaign created a memorable connection between the cause and the Iowa Chill audience.

Campaign Deployment

A three-phase campaign rolled out across TikTok, Facebook Reels, and Instagram Reels, blending high-energy UGC moments with humor and an actionable message to encourage organ donor registrations. The recap video served as a campaign highlight, reinforcing the overall mission.

results:

The campaign exceeded goals, with over 1,100,000 impressions and reduced CPM costs, making it both effective and efficient. Client feedback emphasized its success in revitalizing organ donor registrations, with April 2024 seeing the highest numbers since pre-COVID levels in 2019. This multi-phase effort demonstrates how authentic regional media spaces can deliver transformative results for meaningful causes.

Total Impressions:

1,100,000+ across platforms.

Total Engagements:

35,000+ Likes, Shares & Comments.

Surpassed impression targets by 190%, reducing budgeted CPM from $20 to $7.22, and contributing to 218 donor registrations in a single month—the highest since 2019.