nicolet law

Influencer Marketing Case Study for Injury Attorney

Our Nicolet Law campaign showed how influencer marketing can bring traditionally formal industries like legal services to life through relatable, engaging content.

By tapping into regional humor and culturally relevant messaging, we turned Nicolet Law’s Midwest presence into a digital conversation starter, making legal services feel approachable, authentic, and unmistakably Midwest.

The Objective

Lean into the Midwest’s culture of road tripping, weaving Nicolet Law’s messaging into a content series that highlighted its service areas in an authentic voice.

The Approach

Position Nicolet Law as a leading accident and injury attorney in the Midwest by blending their bold traditional billboard presence with relatable, humor-driven digital content.

The Creators

We strategically activated Midwest Vs. Everybody and Iowa Chill to reach target regions, aligning the message with hyper-local voices and culturally relevant content.

Campaign Deployment

A multi-message campaign aligned with amplifying traditional marketing efforts through location-relevant experiences, capitalizing Midwest humor and regionally authentic creators.

results:

The campaign exceeded expectations, generating over 2.1 million impressions and driving an outstanding 9.1% engagement rate through regionally tailored, humor-driven content. This multi-phase collaboration amplified Nicolet Law’s brand presence by aligning with relatable Midwest experiences and voices, reinforcing the connection between traditional marketing and digital amplification. The results highlight the effectiveness of authentic partnerships and hyper-local media in building awareness and driving meaningful audience engagement.

2,100,000+ across platforms.