blain’s farm & Fleet
Influencer Marketing Case Study for Regional Big Box Retailer
Our campaign with Blain’s Farm & Fleet shows how culturally relevant, seasonally timed content can build strong brand awareness and drive meaningful consumer action with Midwest audiences.
By tapping into moments that matter most to rural and suburban communities, the campaign delivered above and beyond its guaranteed goals — all through organic reach.
The Objective
Use Midwest Vs. Everybody’s strong cultural fluency to position Blain’s Farm & Fleet as the go-to regional retailer during high-traffic seasonal moments.
Themes were built around key sales cycles and lifestyle relevance, mixing in humor-forward, meme-driven content to spark shares and engagement across the Midwest.
The Approach
Strengthen brand awareness and drive action across the Midwest by aligning with culturally resonant promotions such as Chick Days, Halloween Candy specials, and Black Friday savings.
The Creators
All creative and messaging was distributed via Midwest Vs. Everybody. Content included memes, community humor, and seasonal callouts that felt at home in fans’ feeds.
Campaign Deployment
A year-long, multi-message campaign delivered entirely through Midwest Vs. Everybody’s owned channels. Each post aligned with seasonal retail moments and Midwest culture: from Black Friday to Chick Days. Blending meme-driven creative with timely calls to action that kept Blain’s top of mind in feeds all year long.
results:
What started as a 3 million impressions campaign goal turned into over 3.7 million delivered all organically. Across 12 months and multiple key retail moments, Midwest Vs. Everybody drove 181,000+ likes, shares, and comments, making the content not just scroll-stopping, but share-worthy.
The campaign’s e outperformed expectations and proved that regional relevance and cultural fluency can drive serious results, without ever feeling like an ad.
3,715,000+ across platforms.
Total Impressions:
Total Engagements:
181,000+ Likes, Shares & Comments.
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