chamberlain group

Influencer Marketing Case Study for Home Consumer Product

Our campaign with Chamberlain’s MyQ remote garage door opener showcased how culturally relevant content can connect with Midwest audiences in a meaningful way.

By blending regional humor and practical product benefits, we introduced MyQ as an essential everyday tool while creating authentic engagement.

The Objective

Position MyQ as the ultimate solution for Midwest homes by leaning into the region’s tradition of using the garage as the main entryway, blending humor and practical storytelling to drive engagement.

The Approach

Introduce MyQ to Midwest audiences by highlighting its convenience through culturally relevant content and relatable Midwest lifestyle moments.

The Creators

We activated Midwest Vs. Everybody and Michigander to deliver MyQ’s message through authentic regional voices, blending relatable content with local creators to maximize reach and resonance.

Campaign Deployment

A multi-message campaign blending regional creators, culturally relevant humor, and an engaging giveaway to highlight MyQ’s practical benefits and everyday convenience. Each phase was crafted to connect with Midwest lifestyle moments, reinforcing the product’s relevance and value.

results:

This partnership with the Chamberlain Group demonstrates the power of localized, culturally attuned influencer campaigns in connecting brands with their target audience. Through strategic messaging, creative storytelling, and a deep understanding of regional culture, this campaign solidified MyQ’s position as a must-have product for Midwesterners.

8,750,000+ across platforms.