catch des moines
Influencer Marketing Case Study for Destination Marketing Organization (DMO)
When city pride meets statewide influence, something bigger than a campaign happens. Our collaboration with Catch Des Moines amplified a slate of cultural and sports promotions, from award-winning brand campaigns like “S’s Are Silent” to high-energy hype videos, into a message that resonated statewide: Des Moines is the place to be.
The Objective
Leverage Iowa Chill’s trusted voice and statewide influence to recast Catch Des Moines’ creative as authentic community storytelling. By distributing polished city branding through Iowa Chill’s humor-driven, Iowa-first lens, we turned promotional videos, including the sports hype series and cultural campaigns tied to “S’s Are Silent”, into sharable content that felt like a celebration of home.
This included amplifying the recognizable voice of Scott Siepker, better known as the “Iowa Nice Guy,” whose role in the “S’s Are Silent” campaign became a cultural touchstone across the state.
The Approach
Position Des Moines as Iowa’s cultural hub and must-visit destination. With major draws like March Madness, the Savannah Bananas, and a growing slate of concerts, festivals, and nightlife, Catch Des Moines wanted to build on its award-winning creative work and remind Iowans that world-class experiences are happening in their own backyard.
The Creators
The campaign was propelled by Iowa Chill, one of the Midwest’s largest regional influencer brands. With a following built on Iowa pride, humor, and cultural moments, Iowa Chill provided the authenticity needed to amplify Catch Des Moines’ creative and make it resonate with everyday Iowans.
Campaign Deployment
Amplified the rollout of hype and cultural videos
Multi-channel distribution across Iowa Chill’s Twitter, Facebook, Instagram feed and story, and Snapchat stories
Content spanned the full spectrum of Des Moines culture including award-winning campaigns, sporting events, concerts, food, and nightlife
This mix of polished creative and influencer distribution gave Iowans not just something to watch, but something to rally around.
results:
The campaign delivered on its promise to make Des Moines feel like the cultural center of Iowa. Through Iowa Chill’s statewide reach, Catch Des Moines surpassed its guaranteed 250,000 impressions, driving thousands of engagements around events, sports, and cultural moments.
By amplifying award-winning creative such as Scott Siepker’s “Iowa Nice Guy” work in the nationally recognized “S’s Are Silent” campaign and pairing it with high-energy hype videos, the collaboration positioned Des Moines as a city worth celebrating. The result was more than impressions or clicks, it was authentic community pride and renewed recognition of Des Moines as Iowa’s go-to destination for sports, entertainment, and culture.
250,000+ across platforms.
Total Impressions:
Real Impact:
Award-winning Catch Des Moines creative amplified to relevant audience.
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