atlantic bottling company
Influencer Marketing Case Study for Beverage Brand Engagement
Our second-annual Iowa Chill Bracket Challenge, powered by Atlantic Bottling Company, delivered a culturally relevant digital experience that engaged thousands of fans around March Madness. Reinforcing the Coca-Cola brand as both a national sponsor and a favorite.
The Objective
Position the bracket challenge as a cultural moment — not just a contest. Iowa Chill created social-first content that drove sign-ups, sparked conversation, and brought visibility to Coke products like Orange Cream Coke.
The partnership emphasized organic brand integration into daily March Madness rituals, like checking scores, sharing brackets, and reacting to upset wins.
The Approach
Leverage the NCAA March Madness tournament to build brand affinity and drive digital engagement among Iowa Chill’s in-state following. Tap into the excitement of bracket-building while creating multiple moments for Atlantic Bottling Company brand placement across the full tournament window.
The Creators
All content was developed, posted, and promoted by Iowa Chill, one of the largest social media brands in the state. No additional creators were used, allowing for cohesive storytelling and authentic fan engagement.
Campaign Deployment
Over the span of three weeks, Iowa Chill deployed announcement posts, leaderboard updates, last-chance calls to action, and a champion reveal — each timed around key tournament phases. The campaign was hosted using BettorEdge’s bracket platform and integrated with custom Iowa Chill x Coca-Cola visuals.
This multi-platform rollout included Instagram, Snapchat, Facebook, and X, plus real-time story updates and meme placements across Iowa Chill’s channels.
results:
More than 600 users entered brackets. The contest drove thousands of impressions and daily touchpoints with Coca-Cola branding throughout March and into April. The prize packages incentivized consistent check-ins and kept participants engaged until the final game.
Most importantly, the campaign demonstrated the power of influencer-led digital activations that blend fun, familiarity, and brand relevance.
450,000+ across platforms.
Total Impressions:
Total Interactions:
10,000+ Interactions with Bracket Portal among contestants.
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