iowa corn growers association
Influencer Marketing Case Study for Statewide Commodity Association
Our collaboration with the Iowa Corn Growers Association (ICGA) shows how culturally fluent, seasonally timed content can connect agriculture with everyday Iowa life, turning education on ethanol, “corn-fed” pride, and in-state rivalries into shareable moments that drive reach and action.
The Objective
Publish culturally relevant carousels and meme-led creative tied to real events. Lead with simple stats and rivalry hooks, then land clear ethanol and “everyday uses of corn” education. Keeping the message playful, credible, and timely.
The Approach
Use Midwest Vs. Everybody’s voice and reach to connect everyday Iowans to corn’s role in food, fuel, and culture. Focus on three tentpoles: the Iowa Corn 350, the Iowa State Fair, and the Iowa Corn Cy-Hawk Series.
The Creators
All creative and distribution ran through Iowa Chill’s owned channels, ensuring the content reached audiences with built-in trust and cultural fluency.
Campaign Deployment
The campaign ran from June through September to align with key marketing initiatives; the Iowa Corn 350, the Iowa State Fair, and Cy-Hawk week. Posts sequenced around tentpole moments and were reinforced with quick follow-ups to ride conversation spikes.
results:
The Iowa Chill x Iowa Corn campaign reached over 1 million impressions, doubling its guaranteed goal and proving the power of cultural fluency in commodity advocacy. By anchoring creative in iconic Iowa moments like the Corn 350, the State Fair, and the Cy-Hawk Series, the content felt authentic and timely.
That relevancy cut CPM by more than half, showing advocacy messages resonate at scale when delivered in the right cultural voice.
1,000,000+ across platforms.
Total Impressions:
Real Impact:
The campaign surpassed 1 million impressions, doubling targeted impression goals and cutting CPM by 50%.
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